Crest Star BVI has opened for business its newest tourism product in the Maldives. ADAARAN "Select" Hudhuran Fushi (at Kaafu Atoll Lhohifushi) is the latest addition to a chain of resorts in the Maldives that now makes up to six ADAARAN resorts that symbolize different expressions of the Maldivian tourism product.

Hudhuran Fushi at North Malé Atoll was inaugurated by Dr. Mahmoodh Shougee, Minister of Tourism and Civil Aviation, at an event held at Hudhuran Fushi on December 15, 2006. The Chairman of Crest Star BVI, Mr. Harry Jayawardena, along with the senior management team of the group joined several dignitaries from the tourism industry for the event.

Renowned for its popularity among surfers, Hudhuran Fushi offers easy accessibility to several prominent surfing breaks in the Maldives such as Ninja, Lohi's, Pasta, Sultan, Cokes, Honkies, Chickens and Himmafushi among others. Hudhuran Fushi has been transformed into a modern contemporary deluxe Resort with a distinct Maldivian ambience. As the name "Island of White Gold" implies it reflects an oasis of white gold amidst a lush green landscape.

ADAARAN Resorts also marked another milestone by inaugurating ADAARAN Centre for Hospitality Studies at Hudhuran Fushi. As a true testament of their commitment towards the development of local talent for the future growth of the industry; the centre would be fully funded by ADAARAN Resorts. At this event, a Memorandum of Understanding was signed between the Faculty of Hospitality & Tourism Studies & ADAARAN Resorts whereby the FHTS will conduct basic entry level courses in 4 different disciplines in hospitality studies at the Centre located at Hudhuran Fushi as per their curriculum. The project is aimed to
further enhance the primary objective of ADAARAN Resorts which is to develop young Maldivian youth equipped with the necessary skills to join the hospitality industry.

Crest Star BVI unveiled their new brand identity "ADAARAN" earlier during this year while inaugurating "The Water Villas" at Raa Atoll, Meedhupparu. The new identity now represents six resorts - Rannalhi, Bathala, Meedhupparu, Ayurveda Village, The Water Villas and Hudhuran Fushi.

The brand identity ADAARAN represents the promise of high standards of service that is part of the rich tradition of Maldivian culture, and the aspirations of the group to reach new heights in the services they offer their discerning customers.

The company launched its first product in the Maldives, Bathala in 1992. Subsequently Rannalhi was inaugurated in 1996. Meedhupparu Island Resort came on board in the year 2000. In 2003, it diversified into niche market tourism by opening the only authentic Ayrveda Resort in the Maldives. The Water Villas unveiled earlier this year was hailed as the 'next level' in luxury tourism.