This year over 50,000 delegates, exhibitors and journalists from over 200 countries participated in the exhibition, with over 25,000 people arriving from overseas. Continuing the grand scale of this highly popular event, the 2006 World Travel Market - London promised to be bigger & better than ever before.

IMH represented a delegation of seven delegates, and proved to be the most spectacular. The creative team designed a great marketing campaign that proved to stand out as any exhibitor on the Maldives stand is faced with some unique challenges in order to separate themselves from their fellow exhibitors.

IMH also presented a 'WIN A HOLIDAY' campaign, that will carry through the next 3 months before the winner is announced to give away a 7 day holiday for two at an ADAARAN resort in Maldives.