A new corporate identity named "ADAARAN" Resorts has been launched in the Maldives. The new corporate brand identity was launched on 1st July, 2006 at a ceremony coinciding with the official opening of the luxury resort “The Water Villas” located on Meedhupparu Island.

The Tourism Minister of Maldives & the Tourism Minister of Sri Lanka together with Chairman of Aitken Spence Group Mr. Jayawardena & Vice Chairman Mr. Brito & other distinguished invitees from the Ministry of Tourism in the Maldives as well as several important personalities from the Tourism Industry of Maldives & representatives of leading Tour Operators & other important dignitaries as well as members of the Maldivian media attended this prestigious event.

The new identity brings Club Rannalhi, Bathala, Meedhupparu, Ayurveda Village, The Water Villas & Hudhuran Fushi (formerly Lohifushi) under a single brand identity. According to the corporate office, the new brand identity “ADAARAN” presents the promise of high standards of service that is part of the rich tradition of the Maldivian culture, and the aspirations of the Group to reach new heights in the products and services offered to discerning customers. The brand also categorizes their resorts into different independent identities while retaining the original name of the resort.

Chairman of Inner Maldives Holidays, made our presence and would like to convey our best wishes to ADAARAN.