Inner Maldives Holidays Group is presently forecasting tremendous growth for the next quarters fiscal year 2006, with overall increase in revenue/ profitability of 13% in the last 6 months alone.

The strategic diversification of resources and on-going changes in the infrastructure with heavy cost cuts in human capital supported by strategic planning is our key for this success.

The company has also been broken down into specialized units to cater to our customers and suppliers more effectively. The structure of the business has been extended and there are plans to suspend some units due to duplication in business which has led to loosing overall productivity.

(Figure 1.0 – Present Organization Structure)

As there is an ever growing market opportunity, the company plans to effectively segment and target travelers within the larger travel market and build on our position as the leader in travel/ tourism and to communicate the differentiation and quality of our offering through personal interaction and media. The company also hopes these strategies will contribute towards developing a repeat-business base of loyal customers which is presently very small.

Inner Maldives Holidays adheres to the theory that the goal of business is to create and keep customers. Its marketing strategy reflects on this goal as it builds its reputation. Though, our extensive services in the travel industry, we try to provide much more than just travel. We believe in providing only experience of exceptional quality and value.

The management has also identified the company’s profit centers and loss centers, thus has decided that there is a need for greater re-structuring to rectify problem areas and also has identified that the unit ‘Inner Maldives’ operations are in duplication with ‘Inner Maldives Holidays Services’ and ‘IMH Destination Management Services’ therefore intends to suspend the unit’s operations later this year. As the process requires being gradual as to make sure it doesn’t upset any existing operations.

(Figure 2.0 – Proposed Organization Structure)

The company hopes to achieve overall 50% growth this year in comparison with our best year which was 2004, thus there are on-going PR campaigns supported with a very strong back end administration.

The Chairman of the group – Mohamed Firaq, commented;

“..our company’s key to success depends very much on the present planning and strategy with major changes in our team and our ability to forecast market trends and capitalize on those, such as the recent record breaking visitor arrivals in a single day on 11th April 2006, total of 605 visitors which was the highest arrival figure recorded during the last 8 years in service… also the fact that April was the highest arrivals recorded to the whole destination with our company’s average arrival per day of 300-400 tourists.. this is remarkable progress and I believe we are finally on the right track..”